Diffusion dynamics in small-world networks with heterogeneous consumers

Business & Economics

• Small-world Network 95%
• Heterogeneous Consumers 90%
• Social Influence 27%
• Marketing 20%
• Diffusion Model 18%
• New Products 17%
• Epidemic Model 16%
• Ceteris Paribus 15%
• Personal Networks 15%
• Consumer Heterogeneity 14%
• Local Network 14%
• Randomness 13%
• Infection 13%
• Consumer Decision Making 12%
• Infectious Diseases 12%
• Agent-based Model 12%
• Social Processes 12%
• Social Networks 12%
• Network Structure 11%
• Word-of-mouth 11%
• Dissemination 10%
• Marketing Strategy 9%
• Simulation 7%

Mathematics

• Small-world Network 100%
• Marketing 51%
• Social Influence 46%
• Market 26%
• Agent-based Model 19%
• Random Networks 17%
• Epidemiological Model 17%
• Network Structure 16%
• Social Networks 16%
• Infectious Diseases 15%
• Diffusion Model 14%
• Epidemic Model 13%
• Randomness 13%
• Decision Making 13%
• Infection 13%
• Diffusion Process 12%
• Internal 11%
• Influence 10%
• Strategy 9%
• Simulation 8%

Engineering & Materials Science

• Small-world networks 93%
• Marketing 27%
• Decision making 6%