Abstract
To increase access, most U.S. museums provide free admission opportunities, either through episodic free days or other means. Although studies document the effects of museums transitioning from paid to free entry for museums considering a less extreme change, such as adding (or subtracting) a free day, detailed comparative data on the characteristics and experiences of visitors attending episodic free days and standard days are needed to inform decision making. This post-hoc analysis of data (n = 370) from the control condition of a larger study [authors] outlines significant differences in visitor characteristics, group composition, group behavior, and interest in and experience with the exhibit on free and standard days at a mid-sized natural history museum, highlighting the affordances and drawbacks of offering episodic free days.
| Original language | English (US) |
|---|---|
| Journal | Museum Management and Curatorship |
| DOIs | |
| State | Published - Jan 1 2019 |
Fingerprint
Keywords
- admission
- demographics
- equity
- Museum access
- visitorship
ASJC Scopus subject areas
- Business and International Management
- Visual Arts and Performing Arts
- Tourism, Leisure and Hospitality Management
Cite this
Differences in visitor characteristics and experiences on episodic free admission days. / Bowman, Catherine D.D.; Adkins, Adrianna; Owen, Brooke L.; Rogers, Kyle J.; Escalante, Edgar; Bowman, Judd; Nelson, Brian; Stoltman, Alison.
In: Museum Management and Curatorship, 01.01.2019.Research output: Contribution to journal › Article
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TY - JOUR
T1 - Differences in visitor characteristics and experiences on episodic free admission days
AU - Bowman, Catherine D.D.
AU - Adkins, Adrianna
AU - Owen, Brooke L.
AU - Rogers, Kyle J.
AU - Escalante, Edgar
AU - Bowman, Judd
AU - Nelson, Brian
AU - Stoltman, Alison
PY - 2019/1/1
Y1 - 2019/1/1
N2 - To increase access, most U.S. museums provide free admission opportunities, either through episodic free days or other means. Although studies document the effects of museums transitioning from paid to free entry for museums considering a less extreme change, such as adding (or subtracting) a free day, detailed comparative data on the characteristics and experiences of visitors attending episodic free days and standard days are needed to inform decision making. This post-hoc analysis of data (n = 370) from the control condition of a larger study [authors] outlines significant differences in visitor characteristics, group composition, group behavior, and interest in and experience with the exhibit on free and standard days at a mid-sized natural history museum, highlighting the affordances and drawbacks of offering episodic free days.
AB - To increase access, most U.S. museums provide free admission opportunities, either through episodic free days or other means. Although studies document the effects of museums transitioning from paid to free entry for museums considering a less extreme change, such as adding (or subtracting) a free day, detailed comparative data on the characteristics and experiences of visitors attending episodic free days and standard days are needed to inform decision making. This post-hoc analysis of data (n = 370) from the control condition of a larger study [authors] outlines significant differences in visitor characteristics, group composition, group behavior, and interest in and experience with the exhibit on free and standard days at a mid-sized natural history museum, highlighting the affordances and drawbacks of offering episodic free days.
KW - admission
KW - demographics
KW - equity
KW - Museum access
KW - visitorship
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U2 - 10.1080/09647775.2019.1578992
DO - 10.1080/09647775.2019.1578992
M3 - Article
AN - SCOPUS:85061447241
JO - Museum Management and Curatorship
JF - Museum Management and Curatorship
SN - 0964-7775
ER -