Differences in visitor characteristics and experiences on episodic free admission days

Catherine D.D. Bowman; Adrianna Adkins; Brooke L. Owen; Kyle J. Rogers; Edgar Escalante; Judd Bowman; Brian Nelson; Alison Stoltman

doi:10.1080/09647775.2019.1578992

Differences in visitor characteristics and experiences on episodic free admission days

Catherine D.D. Bowman, Adrianna Adkins, Brooke L. Owen, Kyle J. Rogers, Edgar Escalante, Judd Bowman, Brian Nelson, Alison Stoltman

Research output: Contribution to journal › Article

Abstract

To increase access, most U.S. museums provide free admission opportunities, either through episodic free days or other means. Although studies document the effects of museums transitioning from paid to free entry for museums considering a less extreme change, such as adding (or subtracting) a free day, detailed comparative data on the characteristics and experiences of visitors attending episodic free days and standard days are needed to inform decision making. This post-hoc analysis of data (n = 370) from the control condition of a larger study [authors] outlines significant differences in visitor characteristics, group composition, group behavior, and interest in and experience with the exhibit on free and standard days at a mid-sized natural history museum, highlighting the affordances and drawbacks of offering episodic free days.

Original language	English (US)
Pages (from-to)	264-280
Number of pages	17
Journal	Museum Management and Curatorship
Volume	35
Issue number	3
DOIs	https://doi.org/10.1080/09647775.2019.1578992
State	Published - May 3 2020

Keywords

Museum access
admission
demographics
equity
visitorship

ASJC Scopus subject areas

Business and International Management
Visual Arts and Performing Arts
Tourism, Leisure and Hospitality Management

Access to Document

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Bowman, C. D. D., Adkins, A., Owen, B. L., Rogers, K. J., Escalante, E., Bowman, J., Nelson, B., & Stoltman, A. (2020). Differences in visitor characteristics and experiences on episodic free admission days. Museum Management and Curatorship, 35(3), 264-280. https://doi.org/10.1080/09647775.2019.1578992

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