Differences between industrial and consumer product managers

Wm Theodore Cummings, Donald W. Jackson, Lonnie Ostrom

Research output: Contribution to journalArticle

31 Citations (Scopus)

Abstract

Marketing decision areas and general background characteristics of industrial and consumer product managers are examined in this article. A discriminant analysis identifies those marketing decision areas that separate industrial and consumer product managers. The position of industrial product manager was found to be more of a marketing coordinator while the consumer product manager was found to be a more active decision maker.

Original languageEnglish (US)
Pages (from-to)171-180
Number of pages10
JournalIndustrial Marketing Management
Volume13
Issue number3
DOIs
StatePublished - 1984
Externally publishedYes

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Managers
Consumer products
Marketing
Decision maker
Discriminant analysis

ASJC Scopus subject areas

  • Marketing

Cite this

Differences between industrial and consumer product managers. / Cummings, Wm Theodore; Jackson, Donald W.; Ostrom, Lonnie.

In: Industrial Marketing Management, Vol. 13, No. 3, 1984, p. 171-180.

Research output: Contribution to journalArticle

Cummings, Wm Theodore ; Jackson, Donald W. ; Ostrom, Lonnie. / Differences between industrial and consumer product managers. In: Industrial Marketing Management. 1984 ; Vol. 13, No. 3. pp. 171-180.
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