Development of a standard e-mail methodology

Results of an experiment

David R. Schaefer, Don A. Dillman

Research output: Contribution to journalArticle

419 Citations (Scopus)

Abstract

Review of past E-mail surveys indicates that a methodology to achieve consistently high response rates similar to those that can be obtained by traditional mail has not been developed. In addition, researchers have tended to use E-mail surveys only for populations with universal E-mail access. This study utilizes knowledge from past mail-survey research to develop an E-mail procedure. Further, an experiment is conducted to assess the potential for using a multimode strategy to obtain responses from individuals unreachable through E-mail. The multimode approach proved to be successful and techniques shown to be effective in standard mail surveys were also found to be appropriate for an E-mail survey.

Original languageEnglish (US)
Pages (from-to)378-397
Number of pages20
JournalPublic Opinion Quarterly
Volume62
Issue number3
StatePublished - Sep 1998
Externally publishedYes

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ASJC Scopus subject areas

  • Social Sciences(all)
  • Sociology and Political Science
  • Communication

Cite this

Development of a standard e-mail methodology : Results of an experiment. / Schaefer, David R.; Dillman, Don A.

In: Public Opinion Quarterly, Vol. 62, No. 3, 09.1998, p. 378-397.

Research output: Contribution to journalArticle

Schaefer, DR & Dillman, DA 1998, 'Development of a standard e-mail methodology: Results of an experiment', Public Opinion Quarterly, vol. 62, no. 3, pp. 378-397.
Schaefer, David R. ; Dillman, Don A. / Development of a standard e-mail methodology : Results of an experiment. In: Public Opinion Quarterly. 1998 ; Vol. 62, No. 3. pp. 378-397.
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