Determining the community college audience

Mary R. Anderson-Rowland, Armando Rodriguez, Anita Grierson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Scopus citations

Abstract

With the continued need for more engineers and computer scientists in the United States, efforts to educate and to encourage more students to consider engineering are increasing at the community college (CC) level. Students at non-metropolitan CCs may especially need to have someone reach out to them with encouragement about attending a four year school and to consider engineering as a career. Therefore a question that needs to be answered is this: "How can a university best do outreach to a non-metropolitan CC?" In our experience, having a captive audience in the classroom is the best way to reach CC students with information about engineering. In this way, their attention is focused on engineering for at least a few minutes. The next question that begs itself is: "What is the most effective engineering message for rural CC students?" That question suggests the next one: "Who is the audience at the rural CC?" This paper describes the results of a short questionnaire given to 116 students at a nonmetropolitan CC. This work is sponsored by a National Science Foundation STEP grant. The questionnaire was given at the end of a 20-60 minutes presentation in a classroom by an engineering university professor. It was not surprising to learn that the students wanted more information on financing a Bachelor's degree and on the transfer process; a number of students also wanted more information on engineering. We note the information by gender, ethnicity, and age. Suggestions are given for using these results to advantage when designing the engineering outreach message according to the audience.

Original languageEnglish (US)
Title of host publication119th ASEE Annual Conference and Exposition
PublisherAmerican Society for Engineering Education
ISBN (Print)9780878232413
StatePublished - 2012
Event119th ASEE Annual Conference and Exposition - San Antonio, TX, United States
Duration: Jun 10 2012Jun 13 2012

Other

Other119th ASEE Annual Conference and Exposition
CountryUnited States
CitySan Antonio, TX
Period6/10/126/13/12

ASJC Scopus subject areas

  • Engineering(all)

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  • Cite this

    Anderson-Rowland, M. R., Rodriguez, A., & Grierson, A. (2012). Determining the community college audience. In 119th ASEE Annual Conference and Exposition American Society for Engineering Education.