Determinants of new product performance: A review and meta-analysis

Mitzi M. Montoya-Weiss, Roger Calantone

Research output: Contribution to journalArticle

855 Citations (Scopus)

Abstract

Previous empirical research on new product performance has provided considerable evidence that a wide variety of antecedent factors can influence the outcomes of new product development activity. Mitzi Montoya-Weiss and Roger Calantone conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research. They report a wide variation in results that are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.

Original languageEnglish (US)
Pages (from-to)397-417
Number of pages21
JournalThe Journal of Product Innovation Management
Volume11
Issue number5
DOIs
StatePublished - 1994
Externally publishedYes

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Product development
New product performance
Meta-analysis
New product development
Factors
Influence factors
Empirical research

ASJC Scopus subject areas

  • Marketing

Cite this

Determinants of new product performance : A review and meta-analysis. / Montoya-Weiss, Mitzi M.; Calantone, Roger.

In: The Journal of Product Innovation Management, Vol. 11, No. 5, 1994, p. 397-417.

Research output: Contribution to journalArticle

Montoya-Weiss, Mitzi M. ; Calantone, Roger. / Determinants of new product performance : A review and meta-analysis. In: The Journal of Product Innovation Management. 1994 ; Vol. 11, No. 5. pp. 397-417.
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