Abstract
Previous empirical research on new product performance has provided considerable evidence that a wide variety of antecedent factors can influence the outcomes of new product development activity. Mitzi Montoya-Weiss and Roger Calantone conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research. They report a wide variation in results that are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 397-417 |
| Number of pages | 21 |
| Journal | The Journal of Product Innovation Management |
| Volume | 11 |
| Issue number | 5 |
| DOIs | |
| State | Published - 1994 |
| Externally published | Yes |
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ASJC Scopus subject areas
- Marketing
Cite this
Determinants of new product performance : A review and meta-analysis. / Montoya-Weiss, Mitzi M.; Calantone, Roger.
In: The Journal of Product Innovation Management, Vol. 11, No. 5, 1994, p. 397-417.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Determinants of new product performance
T2 - A review and meta-analysis
AU - Montoya-Weiss, Mitzi M.
AU - Calantone, Roger
PY - 1994
Y1 - 1994
N2 - Previous empirical research on new product performance has provided considerable evidence that a wide variety of antecedent factors can influence the outcomes of new product development activity. Mitzi Montoya-Weiss and Roger Calantone conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research. They report a wide variation in results that are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.
AB - Previous empirical research on new product performance has provided considerable evidence that a wide variety of antecedent factors can influence the outcomes of new product development activity. Mitzi Montoya-Weiss and Roger Calantone conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research. They report a wide variation in results that are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.
UR - http://www.scopus.com/inward/record.url?scp=43949159614&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=43949159614&partnerID=8YFLogxK
U2 - 10.1016/0737-6782(94)90029-9
DO - 10.1016/0737-6782(94)90029-9
M3 - Article
AN - SCOPUS:43949159614
VL - 11
SP - 397
EP - 417
JO - Journal of Product Innovation Management
JF - Journal of Product Innovation Management
SN - 0737-6782
IS - 5
ER -