Abstract
Previous empirical research on new product performance has provided considerable evidence that a wide variety of antecedent factors can influence the outcomes of new product development activity. Mitzi Montoya-Weiss and Roger Calantone conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches. They developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research. They report a wide variation in results that are surprisingly nonconvergent. Recommendations for broadening the range of factors considered and other approaches for accelerating the forward movement of the discipline are provided.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 397-417 |
| Number of pages | 21 |
| Journal | The Journal of Product Innovation Management |
| Volume | 11 |
| Issue number | 5 |
| DOIs | |
| State | Published - Nov 1994 |
ASJC Scopus subject areas
- Strategy and Management
- Management of Technology and Innovation