Destination perceptions across a vacation

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87 Scopus citations

Abstract

This study investigated change in destination perception during the course of a vacation using in situ research techniques. Cognitive perceptions were represented by destination knowledge and affective perceptions by destination desirability. Prior experience and length of stay in the destination were examined as moderating the level of change between destination perception measures at the onset of a vacation and again upon leaving the destination. ANOVA models showed that experience was a significant main effect on increasing destination knowledge. Desirability perceptions of the destination changed only slightly, and experience or length of stay did not explain any of the change. Findings suggest desirability is generally strong before a trip begins and is hard to affect during a trip particularly when tourists are satisfied with the destination, whereas knowledge levels improve during the course of a trip.

Original languageEnglish (US)
Pages (from-to)348-354
Number of pages7
JournalJournal of Travel Research
Volume41
Issue number4
DOIs
StatePublished - May 2003

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Keywords

  • Diary
  • In situ research
  • Prior experience
  • Product desirability
  • Product knowledge
  • Vacation length

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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