The long term aim of this research is to develop a framework for holistic ideation which will integrate both intuitive and experiential methods. Towards that goal, we have developed a computer tool that consists of a variety of disparate knowledge-bases, databases and design repositories that the designer can choose from as his ideation state evolves. Such a strategy is in contrast with the approach of using a single ideation method/tool. Conceptual design requires both problem formulation/re-formulation and alternative generation. This paper discusses an organizational framework to support reformulation and ideation in a multi-tool environment. The proposed framework consists of cascading hierarchical morphological charts that are dynamic. We also discuss how this framework can be used in supporting provocative stimuli, analogical reasoning and make random or deliberate connections between sub-solutions. Web implementation of the tool will make it available to the design community for education and experimentation.