Abstract
From a citizen-centric perspective of a smart city, we study a number of services that large cities extend to its populace. Using service typologies from services marketing as a backdrop, and recent advances in analytical customer relationship management (CRM) as a paradigm, we identify those services that are likely to benefit most from the introduction of data analytics in their design and delivery. We generalize these observations and logical conceptions into a prescriptive process that isolates the characteristics of services that can benefit from data analytics.
| Original language | English (US) |
|---|---|
| State | Published - Jan 1 2019 |
| Event | 25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexico Duration: Aug 15 2019 → Aug 17 2019 |
Conference
| Conference | 25th Americas Conference on Information Systems, AMCIS 2019 |
|---|---|
| Country/Territory | Mexico |
| City | Cancun |
| Period | 8/15/19 → 8/17/19 |
Keywords
- Analytics
- Citizen-centric perspective
- Services marketing
- Smart city
- Smart city services
ASJC Scopus subject areas
- Information Systems