Data analytics to improve citizen-centric smart city services

Uday Kulkarni, José Antonio Robles-Flores

Research output: Contribution to conferencePaper

Abstract

From a citizen-centric perspective of a smart city, we study a number of services that large cities extend to its populace. Using service typologies from services marketing as a backdrop, and recent advances in analytical customer relationship management (CRM) as a paradigm, we identify those services that are likely to benefit most from the introduction of data analytics in their design and delivery. We generalize these observations and logical conceptions into a prescriptive process that isolates the characteristics of services that can benefit from data analytics.

Original languageEnglish (US)
StatePublished - Jan 1 2019
Event25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexico
Duration: Aug 15 2019Aug 17 2019

Conference

Conference25th Americas Conference on Information Systems, AMCIS 2019
CountryMexico
CityCancun
Period8/15/198/17/19

Keywords

  • Analytics
  • Citizen-centric perspective
  • Services marketing
  • Smart city
  • Smart city services

ASJC Scopus subject areas

  • Information Systems

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  • Cite this

    Kulkarni, U., & Robles-Flores, J. A. (2019). Data analytics to improve citizen-centric smart city services. Paper presented at 25th Americas Conference on Information Systems, AMCIS 2019, Cancun, Mexico.