Fingerprint
Dive into the research topics of 'Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand
G. Douglas Olsen, John W. Pracejus
Research output: Contribution to journal › Article › peer-review
11
Scopus
citations