Customer Use of Virtual Channels in Multichannel Services: Does Type of Activity Matter?

Rui Sousa, Marlene Amorim, Elliot Rabinovich, Anníbal C. Sodero

Research output: Contribution to journalArticle

14 Scopus citations

Fingerprint Dive into the research topics of 'Customer Use of Virtual Channels in Multichannel Services: Does Type of Activity Matter?'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science