Abstract
We test the hypothesis that culturally related international diversification will have a positive impact on firm performance and that the opposite will be true for culturally unrelated globalization. Cultural diversity for Fortune 500 firms was used to predict performance over a ten-year period (1985-1994), controlling for several organizational and industry characteristics. Regression tests using nine indicators of cultural diversity revealed no significant cultural effects. Alternate interpretations are offered.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 309-335 |
| Number of pages | 27 |
| Journal | Journal of International Business Studies |
| Volume | 28 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1997 |
ASJC Scopus subject areas
- Business and International Management
- General Business, Management and Accounting
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation