Cultural differences in the online behavior of consumers

Patrick Y.K. Chau, Melissa Cole, Anne P. Massey, Mitzi Montoya-Weiss, Robert M. O'Keefe

Research output: Contribution to journalArticlepeer-review

238 Scopus citations
Original languageEnglish (US)
Pages (from-to)138-143
Number of pages6
JournalCommunications of the ACM
Volume45
Issue number10
DOIs
StatePublished - Oct 2002

ASJC Scopus subject areas

  • Computer Science(all)

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