Cultural differences in the online behavior of consumers

Patrick Y K Chau, Melissa Cole, Anne P. Massey, Mitzi Montoya-Weiss, Robert M. O'Keefe

Research output: Contribution to journalArticle

229 Scopus citations
Original languageEnglish (US)
Pages (from-to)138-143
Number of pages6
JournalCommunications of the ACM
Issue number10
Publication statusPublished - Oct 2002
Externally publishedYes

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Graphics and Computer-Aided Design
  • Hardware and Architecture
  • Software
  • Theoretical Computer Science

Cite this

Chau, P. Y. K., Cole, M., Massey, A. P., Montoya-Weiss, M., & O'Keefe, R. M. (2002). Cultural differences in the online behavior of consumers. Communications of the ACM, 45(10), 138-143.