Cultivating online and offline pathways to enlightenment

Religious authority and strategic arbitration in wired Buddhist organization

Pauline Cheong, Shirlena Huang, Jessie P H Poon

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

In light of expanding epistemic resources online, the mediatization of religion poses questions about the possible changes, decline and reconstruction of clergy authority. Distinct from virtual Buddhism or cybersangha research which relies primarily on online observational data, this paper examines Buddhist clergy communication within the context of established religious organizations with an integrationist perspective on interpersonal communication and new and old media connections. Drawing on in-depth interviews with Buddhist leaders in Singapore, this paper illustrates ways in which priests are expanding their communicative competency, which we label 'strategic arbitration' to maintain their authority by restructuring multimodal representations and communicative influence. This study expands upon previous research by Cheong et al. (in press, Journal of Communication) and finds that constituting Buddhist religious epistemic authority in wired organizational contexts rests on coordinating online-offline communicative acts. Such concatenative coordination involves normalizing the aforementioned modality of authority through interpersonal acts that positively influences epistemic dependence. Communicative acts that privilege face-to-face mentoring and corporeal rituals are optimized in the presence of monks within perceived sacred spaces in temple grounds, thereby enabling clergy to perform ultimate arbitration. However, Buddhist leaders also increase bargaining power when heightened web presence and branding practices are enacted. The paper concludes with limitations and recommendations for future research in religious authority.

Original languageEnglish (US)
Pages (from-to)1160-1180
Number of pages21
JournalInformation Communication and Society
Volume14
Issue number8
DOIs
StatePublished - Dec 2011

Fingerprint

arbitration
clergy
organization
Communication
Labels
leader
mediatization
bargaining power
interpersonal communication
Buddhism
communication
priest
mentoring
privilege
Singapore
religious behavior
restructuring
reconstruction
Religion
interview

Keywords

  • authority
  • Buddhism
  • communication studies
  • cyberculture
  • religion online
  • strategic arbitration

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences

Cite this

Cultivating online and offline pathways to enlightenment : Religious authority and strategic arbitration in wired Buddhist organization. / Cheong, Pauline; Huang, Shirlena; Poon, Jessie P H.

In: Information Communication and Society, Vol. 14, No. 8, 12.2011, p. 1160-1180.

Research output: Contribution to journalArticle

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