Cross-border cooperation in tourism marketing growth strategies

Cevat Tosun, Dallen Timothy, Apostolos Parpairis, Dan MacDonald

Research output: Contribution to journalArticle

16 Scopus citations

Abstract

An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.

Original languageEnglish (US)
Pages (from-to)5-23
Number of pages19
JournalJournal of Travel and Tourism Marketing
Volume18
Issue number1
DOIs
StatePublished - Jun 1 2005

Keywords

  • Cross-border cooperation
  • Greece
  • Tourism marketing
  • Turkey

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Fingerprint Dive into the research topics of 'Cross-border cooperation in tourism marketing growth strategies'. Together they form a unique fingerprint.

  • Cite this