Cross-border cooperation in tourism marketing growth strategies

Cevat Tosun, Dallen Timothy, Apostolos Parpairis, Dan MacDonald

    Research output: Contribution to journalArticlepeer-review

    30 Scopus citations

    Abstract

    An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.

    Original languageEnglish (US)
    Pages (from-to)5-23
    Number of pages19
    JournalJournal of Travel and Tourism Marketing
    Volume18
    Issue number1
    DOIs
    StatePublished - Jun 1 2005

    Keywords

    • Cross-border cooperation
    • Greece
    • Tourism marketing
    • Turkey

    ASJC Scopus subject areas

    • Tourism, Leisure and Hospitality Management
    • Marketing

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