Cross-border cooperation in tourism marketing growth strategies

Cevat Tosun; Dallen Timothy; Apostolos Parpairis; Dan MacDonald

doi:10.1300/J073v18n01_02

Cross-border cooperation in tourism marketing growth strategies

Cevat Tosun, Dallen Timothy, Apostolos Parpairis, Dan MacDonald

Research output: Contribution to journal › Article › peer-review

35 Scopus citations

Abstract

An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.

Original language	English (US)
Pages (from-to)	5-23
Number of pages	19
Journal	Journal of Travel and Tourism Marketing
Volume	18
Issue number	1
DOIs	https://doi.org/10.1300/J073v18n01_02
State	Published - Jun 1 2005

Keywords

Cross-border cooperation
Greece
Tourism marketing
Turkey

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Marketing

Access to Document

10.1300/J073v18n01_02

Cite this

@article{e83afeca6b8b49b291b1be725b9f49dd,

title = "Cross-border cooperation in tourism marketing growth strategies",

abstract = "An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.",

keywords = "Cross-border cooperation, Greece, Tourism marketing, Turkey",

author = "Cevat Tosun and Dallen Timothy and Apostolos Parpairis and Dan MacDonald",

year = "2005",

month = jun,

day = "1",

doi = "10.1300/J073v18n01_02",

language = "English (US)",

volume = "18",

pages = "5--23",

journal = "Journal of Travel and Tourism Marketing",

issn = "1054-8408",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - Cross-border cooperation in tourism marketing growth strategies

AU - Tosun, Cevat

AU - Timothy, Dallen

AU - Parpairis, Apostolos

AU - MacDonald, Dan

PY - 2005/6/1

Y1 - 2005/6/1

N2 - An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.

AB - An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial resources, and increasing involvement of business interest groups and non-government organizations (NGOs) from both sides of the border are essential for the successful implementation of joint tourism marketing growth strategies.

KW - Cross-border cooperation

KW - Greece

KW - Tourism marketing

KW - Turkey

UR - http://www.scopus.com/inward/record.url?scp=33645644929&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=33645644929&partnerID=8YFLogxK

U2 - 10.1300/J073v18n01_02

DO - 10.1300/J073v18n01_02

M3 - Article

AN - SCOPUS:33645644929

SN - 1054-8408

VL - 18

SP - 5

EP - 23

JO - Journal of Travel and Tourism Marketing

JF - Journal of Travel and Tourism Marketing

IS - 1

ER -

Cross-border cooperation in tourism marketing growth strategies

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this