Corporate political strategies for widely salient issues

Jean Philippe Bonardi, Gerald Keim

Research output: Contribution to journalArticle

131 Citations (Scopus)

Abstract

Firms use political strategies when attempting to influence public policy decisions. One common assumption is that firms' political strategies will be less effective if the public policy issue has widespread interest among a large segment of likely voters - a "widely salient" issue. We explore how information and reputation cascades, driven by activists or nongovernmental organizations, cause public policy issues to become widely salient. We then discuss how firms can prevent the occurrence of such wide-spread salience and how they can respond once an issue has become widely salient.

Original languageEnglish (US)
Pages (from-to)555-576
Number of pages22
JournalAcademy of Management Review
Volume30
Issue number3
StatePublished - Jul 2005

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Corporate political strategy
Public policy
Political strategy
Non-governmental organizations
Voters
Cascade

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

Corporate political strategies for widely salient issues. / Bonardi, Jean Philippe; Keim, Gerald.

In: Academy of Management Review, Vol. 30, No. 3, 07.2005, p. 555-576.

Research output: Contribution to journalArticle

Bonardi, JP & Keim, G 2005, 'Corporate political strategies for widely salient issues', Academy of Management Review, vol. 30, no. 3, pp. 555-576.
Bonardi, Jean Philippe ; Keim, Gerald. / Corporate political strategies for widely salient issues. In: Academy of Management Review. 2005 ; Vol. 30, No. 3. pp. 555-576.
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