Corporate Grassroots Programs in the 1980s

Gerald Keim

Research output: Contribution to journalArticle

18 Citations (Scopus)

Abstract

Record numbers of executives are enrolling in political education seminars as corporations strive to gain more influence in the public policy process. Four key changes in the political environment over the last twenty-five years—growth in the volume of government activity, the reorganization of Congress, the rise of interest groups, and the decline in voter participation—emphasize the need for effective programs in corporate political involvement. The consistent message from legislators, lobbyists, and political experts is “develop your grassroots capabilities.” This article explores the opportunities and obstacles in grassroots programs, examines ways to evaluate them, and emphasizes the importance of communication with constituents in the coming years.

Original languageEnglish (US)
Pages (from-to)110-123
Number of pages14
JournalCalifornia Management Review
Volume28
Issue number1
DOIs
StatePublished - 1985
Externally publishedYes

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Political environment
Policy process
Vote
Communication
Education
Government
Reorganization
Public policy
Interest groups

ASJC Scopus subject areas

  • Strategy and Management

Cite this

Corporate Grassroots Programs in the 1980s. / Keim, Gerald.

In: California Management Review, Vol. 28, No. 1, 1985, p. 110-123.

Research output: Contribution to journalArticle

Keim, Gerald. / Corporate Grassroots Programs in the 1980s. In: California Management Review. 1985 ; Vol. 28, No. 1. pp. 110-123.
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