Convincing DSS users that complex models are worth the effort

Tim Chenoweth; Karen L. Dowling; Robert St Louis

doi:10.1016/S0167-9236(03)00005-8

Convincing DSS users that complex models are worth the effort

Tim Chenoweth, Karen L. Dowling, Robert St Louis

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Abstract

Many management science/operations research (MS/OR) models have been developed to improve decision making. Too often, these models are underutilized. Users generally favor less effortful strategies. The challenge then is to increase the users' willingness to expend effort. We perform a study using cognitive feedforward and feedback to increase awareness of the improved accuracy to be obtained from complex models. Models of increasing complexity are presented to subjects with feedback regarding their accuracy. Participants overwhelmingly indicated an intention to use the most complex model. The implication for decision support system (DSS) designers is that users will expend more effort if the potential accuracy gains are made more salient.

Original language	English (US)
Pages (from-to)	71-82
Number of pages	12
Journal	Decision Support Systems
Volume	37
Issue number	1
DOIs	https://doi.org/10.1016/S0167-9236(03)00005-8
State	Published - Apr 2004

Keywords

Cognitive feedforward and feedback information
Complex models
Decision support systems
Effort vs. accuracy framework

ASJC Scopus subject areas

Management Information Systems
Information Systems
Developmental and Educational Psychology
Arts and Humanities (miscellaneous)
Information Systems and Management

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10.1016/S0167-9236(03)00005-8

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Convincing DSS users that complex models are worth the effort

Abstract

Keywords

ASJC Scopus subject areas

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