Content development as multimodal editing in the web 2.0 workplace

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    1 Scopus citations

    Abstract

    In this paper we argue that mobile, design, content, and social media technologies are fundamentally transforming the role of the content developer in the workplace away from the originator of content and toward the more agile and iterative role of multimodal editor. We present observations from over 100 hours of embedded workplace research shadowing nine different professional communicators to show the importance of viewing content development through the lens of multimodal editing as a way of describing the rapidly iterative, detailed, product-oriented kind of work happening within a variety of constraints (time, genre, technology, etc.). We suggest ways teachers and practitioners should consider shifting our assumptions about the writing/content development process and modifying how we prepare our students for this kind of work in the classroom.

    Original languageEnglish (US)
    Title of host publicationSIGDOC 2017 - 35th ACM International Conference on the Design of Communication
    PublisherAssociation for Computing Machinery, Inc
    ISBN (Electronic)9781450351607
    DOIs
    StatePublished - Aug 11 2017
    Event35th ACM International Conference on the Design of Communication, SIGDOC 2017 - Halifax, Canada
    Duration: Aug 11 2017Aug 13 2017

    Other

    Other35th ACM International Conference on the Design of Communication, SIGDOC 2017
    Country/TerritoryCanada
    CityHalifax
    Period8/11/178/13/17

    Keywords

    • Collaboration
    • Communication
    • Content development
    • Design
    • Editing
    • Multimodal
    • Professional writing
    • Research
    • Social media
    • Technical writing
    • Workplace

    ASJC Scopus subject areas

    • Hardware and Architecture
    • Software
    • Information Systems

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