Content development as multimodal editing in the web 2.0 workplace

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In this paper we argue that mobile, design, content, and social media technologies are fundamentally transforming the role of the content developer in the workplace away from the originator of content and toward the more agile and iterative role of multimodal editor. We present observations from over 100 hours of embedded workplace research shadowing nine different professional communicators to show the importance of viewing content development through the lens of multimodal editing as a way of describing the rapidly iterative, detailed, product-oriented kind of work happening within a variety of constraints (time, genre, technology, etc.). We suggest ways teachers and practitioners should consider shifting our assumptions about the writing/content development process and modifying how we prepare our students for this kind of work in the classroom.

Original languageEnglish (US)
Title of host publicationSIGDOC 2017 - 35th ACM International Conference on the Design of Communication
PublisherAssociation for Computing Machinery, Inc
ISBN (Electronic)9781450351607
DOIs
StatePublished - Aug 11 2017
Event35th ACM International Conference on the Design of Communication, SIGDOC 2017 - Halifax, Canada
Duration: Aug 11 2017Aug 13 2017

Other

Other35th ACM International Conference on the Design of Communication, SIGDOC 2017
CountryCanada
CityHalifax
Period8/11/178/13/17

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Keywords

  • Collaboration
  • Communication
  • Content development
  • Design
  • Editing
  • Multimodal
  • Professional writing
  • Research
  • Social media
  • Technical writing
  • Workplace

ASJC Scopus subject areas

  • Hardware and Architecture
  • Software
  • Information Systems

Cite this

Lauer, C., & Brumberger, E. (2017). Content development as multimodal editing in the web 2.0 workplace. In SIGDOC 2017 - 35th ACM International Conference on the Design of Communication [3] Association for Computing Machinery, Inc. https://doi.org/10.1145/3121113.3121206

Content development as multimodal editing in the web 2.0 workplace. / Lauer, Claire; Brumberger, Eva.

SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc, 2017. 3.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Lauer, C & Brumberger, E 2017, Content development as multimodal editing in the web 2.0 workplace. in SIGDOC 2017 - 35th ACM International Conference on the Design of Communication., 3, Association for Computing Machinery, Inc, 35th ACM International Conference on the Design of Communication, SIGDOC 2017, Halifax, Canada, 8/11/17. https://doi.org/10.1145/3121113.3121206
Lauer C, Brumberger E. Content development as multimodal editing in the web 2.0 workplace. In SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc. 2017. 3 https://doi.org/10.1145/3121113.3121206
Lauer, Claire ; Brumberger, Eva. / Content development as multimodal editing in the web 2.0 workplace. SIGDOC 2017 - 35th ACM International Conference on the Design of Communication. Association for Computing Machinery, Inc, 2017.
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