Consumers' preferences for geographical origin labels: Evidence from the Canadian olive oil market

Luisa Menapace, Gregory Colson, Carola Grebitus, Maria Facendola

Research output: Contribution to journalArticle

99 Scopus citations

Abstract

Geographical origin labels are important information and marketing tools and have recently become a central component of EU agricultural promotion. We consider demand in a non-EU export market for two distinct label types: country of origin (COO) and geographical indications (GIs). Additionally, two types of GIs, 'protected designations of origin' (PDOs) and 'protected GIs' (PGIs) are considered. Empirical findings indicate consumers' willingness to pay varies with the oil's COO and is greater for GIs than for non-GIs from a given country. Weaker evidence that consumers value PDOs more than PGIs is also found.

Original languageEnglish (US)
Pages (from-to)193-212
Number of pages20
JournalEuropean Review of Agricultural Economics
Volume38
Issue number2
DOIs
StatePublished - Jun 1 2011
Externally publishedYes

Keywords

  • consumer preferences
  • country of origin labels
  • geographical indications
  • olive oil

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics

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