Consumer product consideration and choice at purchase time at online retailers

Bin Gu, Prabhudev Konana, Hsuanwei Michelle Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations
Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages632-646
Number of pages15
StatePublished - Dec 1 2011
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: Dec 4 2011Dec 7 2011

Publication series

NameInternational Conference on Information Systems 2011, ICIS 2011
Volume1

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period12/4/1112/7/11

ASJC Scopus subject areas

  • Information Systems

Cite this

Gu, B., Konana, P., & Chen, H. M. (2011). Consumer product consideration and choice at purchase time at online retailers. In International Conference on Information Systems 2011, ICIS 2011 (pp. 632-646). (International Conference on Information Systems 2011, ICIS 2011; Vol. 1).