Consumer product consideration and choice at purchase time at online retailers

Bin Gu, Prabhudev Konana, Hsuanwei Michelle Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems 2011, ICIS 2011
Pages632-646
Number of pages15
Volume1
StatePublished - 2011
Externally publishedYes
Event32nd International Conference on Information System 2011, ICIS 2011 - Shanghai, China
Duration: Dec 4 2011Dec 7 2011

Other

Other32nd International Conference on Information System 2011, ICIS 2011
CountryChina
CityShanghai
Period12/4/1112/7/11

Fingerprint

Consumer products

ASJC Scopus subject areas

  • Information Systems

Cite this

Gu, B., Konana, P., & Chen, H. M. (2011). Consumer product consideration and choice at purchase time at online retailers. In International Conference on Information Systems 2011, ICIS 2011 (Vol. 1, pp. 632-646)

Consumer product consideration and choice at purchase time at online retailers. / Gu, Bin; Konana, Prabhudev; Chen, Hsuanwei Michelle.

International Conference on Information Systems 2011, ICIS 2011. Vol. 1 2011. p. 632-646.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Gu, B, Konana, P & Chen, HM 2011, Consumer product consideration and choice at purchase time at online retailers. in International Conference on Information Systems 2011, ICIS 2011. vol. 1, pp. 632-646, 32nd International Conference on Information System 2011, ICIS 2011, Shanghai, China, 12/4/11.
Gu B, Konana P, Chen HM. Consumer product consideration and choice at purchase time at online retailers. In International Conference on Information Systems 2011, ICIS 2011. Vol. 1. 2011. p. 632-646
Gu, Bin ; Konana, Prabhudev ; Chen, Hsuanwei Michelle. / Consumer product consideration and choice at purchase time at online retailers. International Conference on Information Systems 2011, ICIS 2011. Vol. 1 2011. pp. 632-646
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