Consumer preference for new wireless data services

Jae Hyeon Ahn, Sang Han, Kyoung Yong Jee, Moon Koo Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

An analytic hierarchy process (AHP) procedure was used to derive relative weights for decision criteria and relative preferences for emerging Korean mobile services. The respondents are encouraged to reveal their subscription intentions for new mobile services by comparing pairs of elements by decision criteria. A measure of response inconsistency is applied to obtain relative weights by decision element using the eigenvalue method in order to improve the consistency of respondent's judgments. Results from the analysis indicate that the economic costs associated with new mobile service use are perceived more important to subscription than any corresponding benefits. The monthly charge is more important among cost features and transmission speed and service coverage are the more important features among use benefits. The transmission speed which is relatively slow must be improved to successfully introduce portable Internet service (PIS) service.

Original languageEnglish (US)
Title of host publicationContributions to Economics
Pages227-243
Number of pages17
DOIs
StatePublished - 2006
Externally publishedYes

Publication series

NameContributions to Economics
ISSN (Print)14311933

Fingerprint

Mobile services
Consumer preferences
Relative weight
Subscription
Decision criteria
Internet services
Analytic hierarchy process
Inconsistency
Eigenvalues
Charge
Economic cost
Costs

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this

Ahn, J. H., Han, S., Jee, K. Y., & Kim, M. K. (2006). Consumer preference for new wireless data services. In Contributions to Economics (pp. 227-243). (Contributions to Economics). https://doi.org/10.1007/3-7908-1707-4-16

Consumer preference for new wireless data services. / Ahn, Jae Hyeon; Han, Sang; Jee, Kyoung Yong; Kim, Moon Koo.

Contributions to Economics. 2006. p. 227-243 (Contributions to Economics).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Ahn, JH, Han, S, Jee, KY & Kim, MK 2006, Consumer preference for new wireless data services. in Contributions to Economics. Contributions to Economics, pp. 227-243. https://doi.org/10.1007/3-7908-1707-4-16
Ahn JH, Han S, Jee KY, Kim MK. Consumer preference for new wireless data services. In Contributions to Economics. 2006. p. 227-243. (Contributions to Economics). https://doi.org/10.1007/3-7908-1707-4-16
Ahn, Jae Hyeon ; Han, Sang ; Jee, Kyoung Yong ; Kim, Moon Koo. / Consumer preference for new wireless data services. Contributions to Economics. 2006. pp. 227-243 (Contributions to Economics).
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