TY - JOUR
T1 - Consumer decision making
T2 - A model of the effects of involvement, source credibility, and location on the size of the price difference required to induce consumers to change suppliers
AU - Gotlieb, Jerry B.
AU - Schlacter, John L.
AU - St Louis, Robert
PY - 1992
Y1 - 1992
N2 - A model is presented for analyzing the effects of involvement, source credibility, and location on consumers' reactions to price changes. The model is based on a schema proposed by Jacoby and Olson (1977) to explain consumers' reactions to price. Evidence is presented that strongly indicates that involvement, source credibility, and location importantly affect the size of the price change required to motivate consumers to switch suppliers.
AB - A model is presented for analyzing the effects of involvement, source credibility, and location on consumers' reactions to price changes. The model is based on a schema proposed by Jacoby and Olson (1977) to explain consumers' reactions to price. Evidence is presented that strongly indicates that involvement, source credibility, and location importantly affect the size of the price change required to motivate consumers to switch suppliers.
UR - http://www.scopus.com/inward/record.url?scp=84986841607&partnerID=8YFLogxK
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U2 - 10.1002/mar.4220090303
DO - 10.1002/mar.4220090303
M3 - Article
AN - SCOPUS:84986841607
SN - 0742-6046
VL - 9
SP - 191
EP - 208
JO - Psychology & Marketing
JF - Psychology & Marketing
IS - 3
ER -