Connections to brands that help others versus help the self: The impact of incidental awe and pride on consumer relationships with social-benefit and luxury brands

Patti Williams, Nicole Verrochi Coleman, Andrea C. Morales, Ludovica Cesareo

Research output: Contribution to journal › Article › peer-review

22 Scopus citations

Fingerprint

Dive into the research topics of 'Connections to brands that help others versus help the self: The impact of incidental awe and pride on consumer relationships with social-benefit and luxury brands'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Medicine & Life Sciences