Connecting IT services operations to services marketing practices

Mitzi M. Montoya, Anne P. Massey, Vijay Khatri

Research output: Contribution to journalArticle

28 Scopus citations

Abstract

The importance of building relationships with customers and trust in the services provider is well documented in the marketing literature. Conceptually, we extend this logic to the context of internal information technology (IT) services operations through the notion of the service delivery chain. The purpose of the study is to examine how key service mechanisms in operational IT implementation are related to employee perceptions of actual system benefits and trust in the IT services provider. We report on a study with 380 employees of 14 bank affiliates that were recently acquired by a bank holding company. The focus of the study is on postimplementation trust rather than preimplementation or initial trust, and the service provider is viewed as the object of trust rather than the technology. Our findings suggest that training, trial, and social influence are key service mechanisms an IT services provider can use to stimulate trust in the IT services provider and the realization of system benefits.

Original languageEnglish (US)
Pages (from-to)65-85
Number of pages21
JournalJournal of Management Information Systems
Volume26
Issue number4
DOIs
StatePublished - Apr 1 2010

Keywords

  • IT services
  • Mandated systems
  • Relational trust
  • Service delivery chain
  • Service mechanisms

ASJC Scopus subject areas

  • Management Information Systems
  • Computer Science Applications
  • Management Science and Operations Research
  • Information Systems and Management

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