Competitive advantages and multinational enterprises in Latin America

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

This article examines the competitive strengths of large, U.S.-based multinational firms in Latin American business. The literatures in business strategy and international business have conceptualized a number of competitive advantages that enable firms to outcompete their rivals. This paper draws on the theoretical literature for suggestions of specific areas of competitive advantage and then tests to see if these advantages apply in the Latin American context.

Original languageEnglish (US)
Pages (from-to)27-42
Number of pages16
JournalJournal of Business Research
Volume25
Issue number1
DOIs
StatePublished - 1992
Externally publishedYes

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Latin America
Competitive advantage
Multinational enterprises
International business
Multinational firms
Business strategy

ASJC Scopus subject areas

  • Marketing
  • Applied Psychology

Cite this

Competitive advantages and multinational enterprises in Latin America. / Grosse, Robert.

In: Journal of Business Research, Vol. 25, No. 1, 1992, p. 27-42.

Research output: Contribution to journalArticle

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