Abstract
This article examines the competitive strengths of large, U.S.-based multinational firms in Latin American business. The literatures in business strategy and international business have conceptualized a number of competitive advantages that enable firms to outcompete their rivals. This paper draws on the theoretical literature for suggestions of specific areas of competitive advantage and then tests to see if these advantages apply in the Latin American context.
Original language | English (US) |
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Pages (from-to) | 27-42 |
Number of pages | 16 |
Journal | Journal of Business Research |
Volume | 25 |
Issue number | 1 |
DOIs | |
State | Published - Aug 1992 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing