Competitive advantages and multinational enterprises in Latin America

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Abstract

This article examines the competitive strengths of large, U.S.-based multinational firms in Latin American business. The literatures in business strategy and international business have conceptualized a number of competitive advantages that enable firms to outcompete their rivals. This paper draws on the theoretical literature for suggestions of specific areas of competitive advantage and then tests to see if these advantages apply in the Latin American context.

Original languageEnglish (US)
Pages (from-to)27-42
Number of pages16
JournalJournal of Business Research
Volume25
Issue number1
DOIs
StatePublished - Aug 1992
Externally publishedYes

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ASJC Scopus subject areas

  • Marketing

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