Community action research

Julie L. Ozanne, Laurel Anderson

Research output: Contribution to journalArticle

59 Citations (Scopus)

Abstract

Community action research is an alternative research method that uses the community as the unit of analysis. This approach forges research alliances with relevant stakeholders in the community to explore and develop solutions to local problems. The authors explain this broad research approach and explore the principles that guide this methodology. In particular, the focus of this article is on the complexities and dilemmas of conducting community action research. The authors use the findings from a field study to illustrate these issues.

Original languageEnglish (US)
Pages (from-to)123-137
Number of pages15
JournalJournal of Public Policy and Marketing
Volume29
Issue number1
DOIs
StatePublished - Mar 2010

Fingerprint

Field study
Unit of analysis
Stakeholders
Alliances
Methodology
Research methods

Keywords

  • Community action research
  • Diabetes
  • Health care
  • Social change
  • Transformative consumer research

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Community action research. / Ozanne, Julie L.; Anderson, Laurel.

In: Journal of Public Policy and Marketing, Vol. 29, No. 1, 03.2010, p. 123-137.

Research output: Contribution to journalArticle

Ozanne, Julie L. ; Anderson, Laurel. / Community action research. In: Journal of Public Policy and Marketing. 2010 ; Vol. 29, No. 1. pp. 123-137.
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