Communicating radon risks effectively. The Maryland experience

William H. Desvousges, Hillery H. Rink, V. Kerry Smith

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper reports the findings from a joint study that involved EPA, the Maryland Department of the Environment, and the authors. The objective of the study was to develop and to evaluate risk communication programs that could be easily transferred to other areas. The programs had to recognize that state and local risk communication budgets are limited and they could not be too area-specific. The programs included a risk communication media campaign and a community-based program that emphasized local communication activities - radon awareness week, posters, and presentations - supplemented by the same media campaign. This paper focuses primarily on our evaluation of the risk communication program's effectiveness. In this evaluation we use perceptual and behavioral measures of effectiveness, including changes in awareness, knowledge, attitudes, and actual radon testing decisions. Such measures provide a useful basis for isolating the relative performance patterns of alternatives. We conclude the paper by developing some implications for the future direction of EPA's radon risk communication program.

Original languageEnglish (US)
Title of host publicationProceedings - A&WMA Annual Meeting
Editors Anon
Place of PublicationPittsburgh, PA, United States
PublisherPubl by Air & Waste Management Assoc
Volume4
StatePublished - 1989
Externally publishedYes
EventProceedings - 82nd A&WMA Annual Meeting - Anaheim, CA, USA
Duration: Jun 25 1989Jun 30 1989

Other

OtherProceedings - 82nd A&WMA Annual Meeting
CityAnaheim, CA, USA
Period6/25/896/30/89

Fingerprint

Radon
Communication
Testing

ASJC Scopus subject areas

  • Engineering(all)

Cite this

Desvousges, W. H., Rink, H. H., & Smith, V. K. (1989). Communicating radon risks effectively. The Maryland experience. In Anon (Ed.), Proceedings - A&WMA Annual Meeting (Vol. 4). Pittsburgh, PA, United States: Publ by Air & Waste Management Assoc.

Communicating radon risks effectively. The Maryland experience. / Desvousges, William H.; Rink, Hillery H.; Smith, V. Kerry.

Proceedings - A&WMA Annual Meeting. ed. / Anon. Vol. 4 Pittsburgh, PA, United States : Publ by Air & Waste Management Assoc, 1989.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Desvousges, WH, Rink, HH & Smith, VK 1989, Communicating radon risks effectively. The Maryland experience. in Anon (ed.), Proceedings - A&WMA Annual Meeting. vol. 4, Publ by Air & Waste Management Assoc, Pittsburgh, PA, United States, Proceedings - 82nd A&WMA Annual Meeting, Anaheim, CA, USA, 6/25/89.
Desvousges WH, Rink HH, Smith VK. Communicating radon risks effectively. The Maryland experience. In Anon, editor, Proceedings - A&WMA Annual Meeting. Vol. 4. Pittsburgh, PA, United States: Publ by Air & Waste Management Assoc. 1989
Desvousges, William H. ; Rink, Hillery H. ; Smith, V. Kerry. / Communicating radon risks effectively. The Maryland experience. Proceedings - A&WMA Annual Meeting. editor / Anon. Vol. 4 Pittsburgh, PA, United States : Publ by Air & Waste Management Assoc, 1989.
@inproceedings{4dc92a44a8154ac78a623850e19d70a7,
title = "Communicating radon risks effectively. The Maryland experience",
abstract = "This paper reports the findings from a joint study that involved EPA, the Maryland Department of the Environment, and the authors. The objective of the study was to develop and to evaluate risk communication programs that could be easily transferred to other areas. The programs had to recognize that state and local risk communication budgets are limited and they could not be too area-specific. The programs included a risk communication media campaign and a community-based program that emphasized local communication activities - radon awareness week, posters, and presentations - supplemented by the same media campaign. This paper focuses primarily on our evaluation of the risk communication program's effectiveness. In this evaluation we use perceptual and behavioral measures of effectiveness, including changes in awareness, knowledge, attitudes, and actual radon testing decisions. Such measures provide a useful basis for isolating the relative performance patterns of alternatives. We conclude the paper by developing some implications for the future direction of EPA's radon risk communication program.",
author = "Desvousges, {William H.} and Rink, {Hillery H.} and Smith, {V. Kerry}",
year = "1989",
language = "English (US)",
volume = "4",
editor = "Anon",
booktitle = "Proceedings - A&WMA Annual Meeting",
publisher = "Publ by Air & Waste Management Assoc",

}

TY - GEN

T1 - Communicating radon risks effectively. The Maryland experience

AU - Desvousges, William H.

AU - Rink, Hillery H.

AU - Smith, V. Kerry

PY - 1989

Y1 - 1989

N2 - This paper reports the findings from a joint study that involved EPA, the Maryland Department of the Environment, and the authors. The objective of the study was to develop and to evaluate risk communication programs that could be easily transferred to other areas. The programs had to recognize that state and local risk communication budgets are limited and they could not be too area-specific. The programs included a risk communication media campaign and a community-based program that emphasized local communication activities - radon awareness week, posters, and presentations - supplemented by the same media campaign. This paper focuses primarily on our evaluation of the risk communication program's effectiveness. In this evaluation we use perceptual and behavioral measures of effectiveness, including changes in awareness, knowledge, attitudes, and actual radon testing decisions. Such measures provide a useful basis for isolating the relative performance patterns of alternatives. We conclude the paper by developing some implications for the future direction of EPA's radon risk communication program.

AB - This paper reports the findings from a joint study that involved EPA, the Maryland Department of the Environment, and the authors. The objective of the study was to develop and to evaluate risk communication programs that could be easily transferred to other areas. The programs had to recognize that state and local risk communication budgets are limited and they could not be too area-specific. The programs included a risk communication media campaign and a community-based program that emphasized local communication activities - radon awareness week, posters, and presentations - supplemented by the same media campaign. This paper focuses primarily on our evaluation of the risk communication program's effectiveness. In this evaluation we use perceptual and behavioral measures of effectiveness, including changes in awareness, knowledge, attitudes, and actual radon testing decisions. Such measures provide a useful basis for isolating the relative performance patterns of alternatives. We conclude the paper by developing some implications for the future direction of EPA's radon risk communication program.

UR - http://www.scopus.com/inward/record.url?scp=0024918954&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0024918954&partnerID=8YFLogxK

M3 - Conference contribution

AN - SCOPUS:0024918954

VL - 4

BT - Proceedings - A&WMA Annual Meeting

A2 - Anon, null

PB - Publ by Air & Waste Management Assoc

CY - Pittsburgh, PA, United States

ER -