Communicating prevention: The effects of the keepin' it REAL classroom videotapes and televised PSAs on middle-school students' substance use

Jennifer R. Warren, Michael L. Hecht, David A. Wagstaff, Elvira Elek, Khadidiatou Ndiaye, Patricia Dustman, Flavio Marsiglia

Research output: Contribution to journalArticle

28 Scopus citations

Abstract

This study sought to determine if exposure to two communication-oriented activities, videotapes and public service announcements, accounts for changes in substance use among adolescents participating in the Drug Resistance Strategies Project's keepin it REAL adolescent substance use prevention curriculum. Middle-school students (4,734, 72% Latino) responded to questionnaires related to these analyses. An analysis of covariance (ANCOVA) model was fit separately to six substance use outcomes. The results suggested that intervention students who saw four or five videos engaged in less substance use in the past month than did students who saw fewer videos. Having seen the PSAs one or more times did not predict the reported change in substance use.

Original languageEnglish (US)
Pages (from-to)209-227
Number of pages19
JournalJournal of Applied Communication Research
Volume34
Issue number2
DOIs
StatePublished - May 1 2006

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Keywords

  • Adolescents
  • Communication-Based Activities
  • PSAs, Videotapes
  • Substance Use Prevention

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

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