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Commentary: future directions of the service discipline
Ruth N. Bolton
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
30
Scopus citations
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Business & Economics
Future Directions
100%
Service Workers
23%
Subsistence Market
15%
Well-being
14%
Sourcing
12%
Knowledge Building
12%
Service Work
12%
Research Priorities
11%
Socio-economic Systems
11%
Environmental Change
11%
Systems Change
10%
Automation
10%
Technology System
10%
Services Marketing
10%
Transparency
9%
Service System
9%
Sustainability
9%
Big Data
9%
Equality
9%
Managers
8%
Guidance
8%
Privacy
8%
Demographics
7%
Marketers
7%
Inclusion
7%
Policymaker
7%
Conceptual Framework
7%
Design Methodology
4%