Commentary: Consumer perceptions of hybrid (bi-national) products

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	13-18
Number of pages	6
Journal	Journal of Consumer Marketing
Volume	8
Issue number	4
DOIs	https://doi.org/10.1108/07363769110035117
State	Published - Apr 1991
Externally published	Yes

ASJC Scopus subject areas

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title = "Commentary: Consumer perceptions of hybrid (bi-national) products",

author = "Richard Ettenson and Gary Gaeth",

year = "1991",

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