Commentary: Consumer perceptions of hybrid (bi-national) products

Richard Ettenson, Gary Gaeth

Research output: Contribution to journalArticle

46 Scopus citations
Original languageEnglish (US)
Pages (from-to)13-18
Number of pages6
JournalJournal of Consumer Marketing
Volume8
Issue number4
DOIs
StatePublished - Apr 1991
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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