College-Age Millennials' Preferences for Food Supplied by Urban Agriculture

Agriculture & Biology

• urban agriculture 100%
• food choices 72%
• farms 45%
• willingness to pay 35%
• sales 25%
• grocery stores 19%
• farmers' markets 19%
• purchasing 15%
• college students 14%
• containers 12%
• foods 11%

Medicine & Life Sciences

• Food Preferences 90%
• Agriculture 78%
• Farms 77%
• Food 38%
• Food Packaging 20%
• Food Supply 16%
• Farmers 15%
• Product Packaging 15%
• Students 9%

Earth & Environmental Sciences

• urban agriculture 93%
• farm 57%
• food 46%
• premium 33%
• willingness to pay 31%
• food product 15%
• food supply 15%
• container 13%
• student 11%
• attribute 10%
• market 9%
• product 6%
• experiment 5%