Change is good!? Analyzing the relationship between attention and nutrition facts panel modifications

Carola Grebitus, George C. Davis

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

Many consumers do not pay attention to nutrition information, a necessity to make healthy food choices. We measure attention to a Nutrition Facts Panel (NFP) currently used in the U.S. and to a modified NFP that emphasizes key information, using eye-tracking in a between-subjects experiment. We test for differences between attention to the current and modified NFP but also for differences across food items. We find asymmetric effects, depending on the product. For healthier items more attention is paid to the modified NFP than to the current NFP. For less healthy items less attention is paid to the modified NFP than to the current NFP. Results suggest that a single modified design may not be uniformly effective.

Original languageEnglish (US)
Pages (from-to)119-130
Number of pages12
JournalFood Policy
Volume73
DOIs
StatePublished - Dec 1 2017

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Keywords

  • Calories per serving
  • Eye tracking
  • Healthy choice
  • Nutrition information
  • Serving size
  • U.S

ASJC Scopus subject areas

  • Food Science
  • Development
  • Sociology and Political Science
  • Economics and Econometrics
  • Management, Monitoring, Policy and Law

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