Causal modeling in communication research: Use, disuse, and misuse

Robert D. McPhee, Austin Babrow

Research output: Contribution to journalArticle

24 Scopus citations


The logic and procedures of causal modeling can help researchers avoid errors arising in more traditional analyses in a number of commonly occurring cases. A table of cases requiring causal modeling, or an equivalent technique, is presented. Nine years of published research in communication journals are reviewed to assess the adequacy of analysis in these situations. Standards for the conduct and reporting of causal modeling are also offered along with a review oj their use in published causal modeling. These reviews indicate a number oj areas demanding increased methodological rigor and sophistication in communication research.

Original languageEnglish (US)
Pages (from-to)344-366
Number of pages23
JournalCommunication Monographs
Issue number4
StatePublished - 1987
Externally publishedYes


ASJC Scopus subject areas

  • Language and Linguistics
  • Communication

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