Capturing hearts, minds, and markets at the bottom of the pyramid

Research output: Contribution to journalLetter

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-3
Number of pages3
JournalThunderbird International Business Review
Volume52
Issue number1
DOIs
StatePublished - Jan 1 2010
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Geography, Planning and Development
  • Political Science and International Relations

Cite this