Capturing hearts, minds, and markets at the bottom of the pyramid

Research output: Contribution to journal › Letter › peer-review

Original language	English (US)
Pages (from-to)	1-3
Number of pages	3
Journal	Thunderbird International Business Review
Volume	52
Issue number	1
DOIs	https://doi.org/10.1002/tie.20304
State	Published - Jan 2010
Externally published	Yes

ASJC Scopus subject areas

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title = "Capturing hearts, minds, and markets at the bottom of the pyramid",

author = "Teagarden, {Mary B.}",

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