Capturing hearts, minds, and markets at the bottom of the pyramid

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)1-3
Number of pages3
JournalThunderbird International Business Review
Volume52
Issue number1
DOIs
StatePublished - Jan 2010
Externally publishedYes

Fingerprint

market
Bottom of the pyramid

ASJC Scopus subject areas

  • Business and International Management
  • Geography, Planning and Development
  • Political Science and International Relations

Cite this

Capturing hearts, minds, and markets at the bottom of the pyramid. / Teagarden, Mary.

In: Thunderbird International Business Review, Vol. 52, No. 1, 01.2010, p. 1-3.

Research output: Contribution to journalArticle

@article{2f776e92281844ffab539583fe136f89,
title = "Capturing hearts, minds, and markets at the bottom of the pyramid",
author = "Mary Teagarden",
year = "2010",
month = "1",
doi = "10.1002/tie.20304",
language = "English (US)",
volume = "52",
pages = "1--3",
journal = "Thunderbird International Business Review",
issn = "1096-4762",
publisher = "John Wiley and Sons Inc.",
number = "1",

}

TY - JOUR

T1 - Capturing hearts, minds, and markets at the bottom of the pyramid

AU - Teagarden, Mary

PY - 2010/1

Y1 - 2010/1

UR - http://www.scopus.com/inward/record.url?scp=71749098179&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=71749098179&partnerID=8YFLogxK

U2 - 10.1002/tie.20304

DO - 10.1002/tie.20304

M3 - Article

VL - 52

SP - 1

EP - 3

JO - Thunderbird International Business Review

JF - Thunderbird International Business Review

SN - 1096-4762

IS - 1

ER -