Can you hear me now? Communication in virtual product development teams

Mitzi M. Montoya, Anne P. Massey, Yu Ting Caisy Hung, C. Brad Crisp

Research output: Contribution to journalArticle

82 Scopus citations

Abstract

Globalization and technological advances are driving organizations to extend the boundaries of new product development (NPD) teams from traditional colocated settings to dispersed or virtual settings. Virtual NPD teams have a wide array of information and communication technologies (ICTs) at their disposal. ICTs allow team members to communicate and collaborate as they cope with the opportunities and challenges of cross-boundary work. The purpose of this paper is to explore ICT use by members of virtual NPD teams. This study presents an exploratory test and integration of two competing perspectives of media use in virtual teams: media capacity theories and social dynamic media theories. Specifically, this paper examines the role of task type, organizational context, and ICT type as critical contingency variables affecting ICT use. It also examines how different patterns of ICT use relate to individual perceptions of team performance. The findings from this study of 184 members of virtual NPD teams in three global firms suggest that communication via ICTs in virtual NPD teams is contingent on a range of factors.

Original languageEnglish (US)
Pages (from-to)139-155
Number of pages17
JournalJournal of Product Innovation Management
Volume26
Issue number2
DOIs
StatePublished - Mar 1 2009

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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