Forecasting the performance of products undergoing rapid technological change requires data and the knowledge to interpret that data. We surveyed students about one such product - digital cameras - and found that they lacked knowledge to interpret the data. To show that decision aids could improve their performance, we created a digital camera selection code that included an education module and in an experiment demonstrated its superiority to (1) the recommendations of sales clerks, (2) the recommendations of digital camera owners, and (3) the recommendations of subjects with Internet access, but without access to our code.
- Consumer theory
- Decision aids
ASJC Scopus subject areas
- Economics, Econometrics and Finance (miscellaneous)
- Computer Science Applications