TY - JOUR
T1 - Buttressing social return’s influence on travel behaviour
AU - Boley, B. Bynum
AU - Jordan, Evan
AU - Woosnam, Kyle Maurice
AU - Maruyama, Naho
AU - Xiao, Xiao
AU - Rojas, Camila
N1 - Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - With peer perceptions of vacation pictures on social media becoming firmly entrenched into the tourist psyche and the destination selection process, this paper buttresses the burgeoning research on social return’s influence on travel behaviour through additional theoretical development and empirical investigation. The paper assesses the cross-cultural construct and predictive validity of the Social Return Scale across the United States of America’s top-five international travel markets (Canada, Mexico, United Kingdom, Japan, and China) using a modified Theory of Planned Behaviour model grounded in Guttman’s means-end chain model and Kenrick’s Fundamental Motives Framework. Results confirm the scale’s superb validity providing researchers with the theoretical and empirical support to confidently utilize the Social Return Scale to measure the perceived social return of different travel experiences across different contexts and cultures.
AB - With peer perceptions of vacation pictures on social media becoming firmly entrenched into the tourist psyche and the destination selection process, this paper buttresses the burgeoning research on social return’s influence on travel behaviour through additional theoretical development and empirical investigation. The paper assesses the cross-cultural construct and predictive validity of the Social Return Scale across the United States of America’s top-five international travel markets (Canada, Mexico, United Kingdom, Japan, and China) using a modified Theory of Planned Behaviour model grounded in Guttman’s means-end chain model and Kenrick’s Fundamental Motives Framework. Results confirm the scale’s superb validity providing researchers with the theoretical and empirical support to confidently utilize the Social Return Scale to measure the perceived social return of different travel experiences across different contexts and cultures.
KW - Social return
KW - cross-cultural validity
KW - multi-group confirmatory factor analysis
KW - social media
KW - symbolic consumption
KW - theory of planned behaviour
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U2 - 10.1080/13683500.2022.2101435
DO - 10.1080/13683500.2022.2101435
M3 - Article
AN - SCOPUS:85136824484
SN - 1368-3500
JO - Current Issues in Tourism
JF - Current Issues in Tourism
ER -