Business-Level Competitive Strategy: A Contingency Link to Internationalization

Kendall Roth, Allen Morrison

Research output: Contribution to journalArticle

39 Citations (Scopus)

Abstract

The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group differences existed suggesting the importance of internationalization as a contingency variable to examining the content of business-level strategy.

Original languageEnglish (US)
Pages (from-to)473-487
Number of pages15
JournalJournal of Management
Volume18
Issue number3
DOIs
StatePublished - 1992
Externally publishedYes

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Competitive strategy
Internationalization
Contingency
Strategic positioning

ASJC Scopus subject areas

  • Strategy and Management
  • Finance

Cite this

Business-Level Competitive Strategy : A Contingency Link to Internationalization. / Roth, Kendall; Morrison, Allen.

In: Journal of Management, Vol. 18, No. 3, 1992, p. 473-487.

Research output: Contribution to journalArticle

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