TY - JOUR
T1 - Business-Level Competitive Strategy
T2 - A Contingency Link to Internationalization
AU - Roth, Kendall
AU - Morrison, Allen J.
PY - 1992/9
Y1 - 1992/9
N2 - The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group differences existed suggesting the importance of internationalization as a contingency variable to examining the content of business-level strategy.
AB - The contingency fit between the organization and its environment suggests strategic adaptation to contextual conditions. Thus, it may be expected that businesses will use different strategic positioning when confronting an international context. To determine if such a difference does exist, an analysis of the business-level strategy of domestic businesses was compared to businesses engaged in domestic and international activities. Group differences existed suggesting the importance of internationalization as a contingency variable to examining the content of business-level strategy.
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U2 - 10.1177/014920639201800303
DO - 10.1177/014920639201800303
M3 - Article
AN - SCOPUS:84965512661
SN - 0149-2063
VL - 18
SP - 473
EP - 487
JO - Journal of Management
JF - Journal of Management
IS - 3
ER -