Business intelligence at the crossroads: Convergence or confusion ahead?

Kenneth Goul

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Business Intelligence (BI) innovation may have stagnated given the combined forces of a down economy and the mergers and acquisitions that have reshaped the BI vendor space. To catalyze needed innovation, a new challenge is issued that focuses on advancing global services growth. That challenge is contextualized as one requiring piecemeal advancements within specific service industries before generalization to aggregate service categories like B2B, B2C and self-services. While advocating this stepwise approach, the concomitant emergence of what is referred to as the 'servitizing' of BI is addressed. This refers to notions of 'analytics as a service,' 'data warehousing in the cloud,' 'elastic data marts,' etc. While applying the service metaphor to BI (as in servitizing BI), and while addressing growth in the global services economy, there will be significant confusion surrounding BI innovation in the years ahead. Three case studies are used to demonstrate the advocated investigative approach.

Original languageEnglish (US)
Title of host publicationProceedings of the ITI 2010 32nd International Conference on Information Technology Interfaces, ITI 2010
Pages21-28
Number of pages8
StatePublished - Oct 4 2010
Event32nd International Conference on Information Technology Interfaces, ITI 2010 - Cavtat, Dubrovnik, Croatia
Duration: Jun 21 2010Jun 24 2010

Publication series

NameProceedings of the International Conference on Information Technology Interfaces, ITI
ISSN (Print)1330-1012

Other

Other32nd International Conference on Information Technology Interfaces, ITI 2010
CountryCroatia
CityCavtat, Dubrovnik
Period6/21/106/24/10

ASJC Scopus subject areas

  • Computer Science(all)

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  • Cite this

    Goul, K. (2010). Business intelligence at the crossroads: Convergence or confusion ahead? In Proceedings of the ITI 2010 32nd International Conference on Information Technology Interfaces, ITI 2010 (pp. 21-28). [5546358] (Proceedings of the International Conference on Information Technology Interfaces, ITI).