Original language | English (US) |
---|---|
Pages (from-to) | 32-44 |
Number of pages | 13 |
Journal | Academy of Management Executive |
Volume | 17 |
Issue number | 3 |
DOIs | |
State | Published - Aug 2003 |
Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Alejandro Carrera, Luiz Mesquita, Guillermo Perkins, Roberta Vassolo
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 32-44 |
Number of pages | 13 |
Journal | Academy of Management Executive |
Volume | 17 |
Issue number | 3 |
DOIs | |
State | Published - Aug 2003 |
Externally published | Yes |