Business Communication Curricula Today

Revisiting the Top 50 Undergraduate Business Schools

Matthew R. Sharp, Eva R. Brumberger

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development.

Original languageEnglish (US)
Pages (from-to)5-27
Number of pages23
JournalBusiness Communication Quarterly
Volume76
Issue number1
DOIs
StatePublished - Mar 2013

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Undergraduate
Business Schools
Business Communication
Communication Curriculum
Business schools
Business communication
Curriculum
Communication
Ranking

Keywords

  • business communication courses
  • business communication curriculum
  • business pedagogy

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)
  • Business and International Management
  • Arts and Humanities (miscellaneous)

Cite this

Business Communication Curricula Today : Revisiting the Top 50 Undergraduate Business Schools. / Sharp, Matthew R.; Brumberger, Eva R.

In: Business Communication Quarterly, Vol. 76, No. 1, 03.2013, p. 5-27.

Research output: Contribution to journalArticle

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