Building service relationships: It’s all about promises

M J Bitner

doi:10.1177/009207039502300403

Building service relationships: It’s all about promises

M J Bitner

Marketing

Research output: Contribution to journal › Article › peer-review

599 Scopus citations

Original language	English (US)
Pages (from-to)	246-251
Number of pages	6
Journal	Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science
Volume	23
Issue number	4
DOIs	https://doi.org/10.1177/009207039502300403
State	Published - 1995

ASJC Scopus subject areas

Business and International Management
Marketing
Economics and Econometrics

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10.1177/009207039502300403

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author = "Bitner, {M J}",

year = "1995",

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Building service relationships: It’s all about promises

ASJC Scopus subject areas

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