Building service relationships: It’s all about promises

M J Bitner

Research output: Contribution to journalArticle

485 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)246-251
Number of pages6
JournalJournal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science
Volume23
Issue number4
DOIs
StatePublished - 1995

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Building services
Service relationships

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Economics and Econometrics

Cite this

Building service relationships : It’s all about promises. / Bitner, M J.

In: Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science, Vol. 23, No. 4, 1995, p. 246-251.

Research output: Contribution to journalArticle

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