Building long-term relationships between service organizations and customers

Ruth Bolton, Ranjit M. Christopher

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages11-36
Number of pages26
ISBN (Print)9780857938855, 9780857938848
DOIs
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bolton, R., & Christopher, R. M. (2014). Building long-term relationships between service organizations and customers. In Handbook of Service Marketing Research (pp. 11-36). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00008