Building long-term relationships between service organizations and customers

Ruth Bolton, Ranjit M. Christopher

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Pages11-36
Number of pages26
ISBN (Print)9780857938855, 9780857938848
DOIs
StatePublished - Feb 28 2014

Fingerprint

Long-term relationships
Service organization

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Bolton, R., & Christopher, R. M. (2014). Building long-term relationships between service organizations and customers. In Handbook of Service Marketing Research (pp. 11-36). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9780857938855.00008

Building long-term relationships between service organizations and customers. / Bolton, Ruth; Christopher, Ranjit M.

Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. p. 11-36.

Research output: Chapter in Book/Report/Conference proceedingChapter

Bolton, R & Christopher, RM 2014, Building long-term relationships between service organizations and customers. in Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., pp. 11-36. https://doi.org/10.4337/9780857938855.00008
Bolton R, Christopher RM. Building long-term relationships between service organizations and customers. In Handbook of Service Marketing Research. Edward Elgar Publishing Ltd. 2014. p. 11-36 https://doi.org/10.4337/9780857938855.00008
Bolton, Ruth ; Christopher, Ranjit M. / Building long-term relationships between service organizations and customers. Handbook of Service Marketing Research. Edward Elgar Publishing Ltd., 2014. pp. 11-36
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