Building long-term relationships between service organizations and customers

Ruth Bolton, Ranjit M. Christopher

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Service Marketing Research
PublisherEdward Elgar Publishing Ltd.
Number of pages26
ISBN (Print)9780857938855, 9780857938848
StatePublished - Feb 28 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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