Ruth Bolton, Ranjit M. Christopher
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Building long-term relationships between service organizations and customers. / Bolton, Ruth; Christopher, Ranjit M.
TY - CHAP
T1 - Building long-term relationships between service organizations and customers
AU - Bolton, Ruth
AU - Christopher, Ranjit M.
PY - 2014/2/28
Y1 - 2014/2/28
UR - http://www.scopus.com/inward/record.url?scp=84948766680&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84948766680&partnerID=8YFLogxK
U2 - 10.4337/9780857938855.00008
DO - 10.4337/9780857938855.00008
M3 - Chapter
AN - SCOPUS:84948766680
SN - 9780857938855
SN - 9780857938848
SP - 11
EP - 36
BT - Handbook of Service Marketing Research
PB - Edward Elgar Publishing Ltd.