Building buzz: (Scientists) communicating science in new media environments

Xuan Liang, Leona Yi Fan Su, Sara K. Yeo, Dietram A. Scheufele, Dominique Brossard, Michael Xenos, Paul Nealey, Elizabeth A. Corley

Research output: Contribution to journalArticle

  • 21 Citations

Abstract

Public communication about science faces novel challenges, including the increasing complexity of research areas and the erosion of traditional journalistic infrastructures. Although scientists have traditionally been reluctant to engage in public communication at the expense of focusing on academic productivity, our survey of highly cited U.S. nano-scientists, paired with data on their social media use, shows that public communication, such as interactions with reporters and being mentioned on Twitter, can contribute to a scholar's scientific impact. Most importantly, being mentioned on Twitter amplifies the effect of interactions with journalists and other non-scientists on the scholar's scientific impact.

Original languageEnglish (US)
Pages (from-to)772-791
Number of pages20
JournalJournalism and Mass Communication Quarterly
Volume91
Issue number4
DOIs
StatePublished - 2014

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public communications
scientist
Communication
twitter
interaction
impact
communication sciences
reporter
social media
journalist
erosion
new media
novel
productivity
infrastructure
complexity
science
environment
survey
effect

Keywords

  • Communication effects
  • Media and society
  • Science communication
  • Social media

ASJC Scopus subject areas

  • Communication

Cite this

Liang, X., Su, L. Y. F., Yeo, S. K., Scheufele, D. A., Brossard, D., Xenos, M., ... Corley, E. A. (2014). Building buzz: (Scientists) communicating science in new media environments. Journalism and Mass Communication Quarterly, 91(4), 772-791. DOI: 10.1177/1077699014550092

Building buzz : (Scientists) communicating science in new media environments. / Liang, Xuan; Su, Leona Yi Fan; Yeo, Sara K.; Scheufele, Dietram A.; Brossard, Dominique; Xenos, Michael; Nealey, Paul; Corley, Elizabeth A.

In: Journalism and Mass Communication Quarterly, Vol. 91, No. 4, 2014, p. 772-791.

Research output: Contribution to journalArticle

Liang, X, Su, LYF, Yeo, SK, Scheufele, DA, Brossard, D, Xenos, M, Nealey, P & Corley, EA 2014, 'Building buzz: (Scientists) communicating science in new media environments' Journalism and Mass Communication Quarterly, vol 91, no. 4, pp. 772-791. DOI: 10.1177/1077699014550092
Liang X, Su LYF, Yeo SK, Scheufele DA, Brossard D, Xenos M et al. Building buzz: (Scientists) communicating science in new media environments. Journalism and Mass Communication Quarterly. 2014;91(4):772-791. Available from, DOI: 10.1177/1077699014550092

Liang, Xuan; Su, Leona Yi Fan; Yeo, Sara K.; Scheufele, Dietram A.; Brossard, Dominique; Xenos, Michael; Nealey, Paul; Corley, Elizabeth A. / Building buzz : (Scientists) communicating science in new media environments.

In: Journalism and Mass Communication Quarterly, Vol. 91, No. 4, 2014, p. 772-791.

Research output: Contribution to journalArticle

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