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Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21
Michael D. Hutt, Beth A. Walker
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
8
Scopus citations
Overview
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Dive into the research topics of 'Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21'. Together they form a unique fingerprint.
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Business & Economics
Business-to-business Marketing
100%
Business Marketing
88%
Practice Theory
87%
Marketing
43%
Research Issues
26%
Partnering
25%
Business to Business
25%
Business Sector
23%
Heritage
17%
Empirical Study
14%
Methodology
11%