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Branding authenticity
Deepak Chhabra
Research output
:
Contribution to journal
›
Article
›
peer-review
20
Scopus citations
Overview
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Dive into the research topics of 'Branding authenticity'. Together they form a unique fingerprint.
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Business & Economics
Branding
64%
Authenticity
59%
Tourist Satisfaction
55%
Performance Indicators
36%
Heritage
34%
Heritage Tourism
32%
Tourist Experience
28%
Generation Y
27%
Brand Management
25%
Marketing
21%
United States of America
9%
Earth & Environmental Sciences
marketing
70%
gauge
60%
consumption
47%
indicator
40%