Branding authenticity

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

This article explores the link between authenticity expectations and tourist satisfaction at heritage sites using a consumption model of authenticity. The population in focus is a subset of Generation Y in the US. In doing so, it offers important perspectives on strategic brand management for heritage sites so that proactive strategies can be formulated. The results show that authenticity has become an important performance indicator of heritage tourism. It enriches tourist experience and satisfaction and is a crucial measure to gauge marketing success.

Original languageEnglish (US)
Pages (from-to)735-740
Number of pages6
JournalTourism Analysis
Volume15
Issue number6
DOIs
StatePublished - 2010

Fingerprint

heritage tourism
marketing
gauge
indicator
consumption
Branding
Authenticity
Tourist satisfaction
Heritage

Keywords

  • Authenticity
  • Branding
  • Consumer satisfaction
  • Generation Y

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this

Branding authenticity. / Chhabra, Deepak.

In: Tourism Analysis, Vol. 15, No. 6, 2010, p. 735-740.

Research output: Contribution to journalArticle

Chhabra, Deepak. / Branding authenticity. In: Tourism Analysis. 2010 ; Vol. 15, No. 6. pp. 735-740.
@article{6835b54f8bb3405b84cae6914de26557,
title = "Branding authenticity",
abstract = "This article explores the link between authenticity expectations and tourist satisfaction at heritage sites using a consumption model of authenticity. The population in focus is a subset of Generation Y in the US. In doing so, it offers important perspectives on strategic brand management for heritage sites so that proactive strategies can be formulated. The results show that authenticity has become an important performance indicator of heritage tourism. It enriches tourist experience and satisfaction and is a crucial measure to gauge marketing success.",
keywords = "Authenticity, Branding, Consumer satisfaction, Generation Y",
author = "Deepak Chhabra",
year = "2010",
doi = "10.3727/108354210X12904412050134",
language = "English (US)",
volume = "15",
pages = "735--740",
journal = "Tourism Analysis",
issn = "1083-5423",
publisher = "Cognizant Communication Corporation",
number = "6",

}

TY - JOUR

T1 - Branding authenticity

AU - Chhabra, Deepak

PY - 2010

Y1 - 2010

N2 - This article explores the link between authenticity expectations and tourist satisfaction at heritage sites using a consumption model of authenticity. The population in focus is a subset of Generation Y in the US. In doing so, it offers important perspectives on strategic brand management for heritage sites so that proactive strategies can be formulated. The results show that authenticity has become an important performance indicator of heritage tourism. It enriches tourist experience and satisfaction and is a crucial measure to gauge marketing success.

AB - This article explores the link between authenticity expectations and tourist satisfaction at heritage sites using a consumption model of authenticity. The population in focus is a subset of Generation Y in the US. In doing so, it offers important perspectives on strategic brand management for heritage sites so that proactive strategies can be formulated. The results show that authenticity has become an important performance indicator of heritage tourism. It enriches tourist experience and satisfaction and is a crucial measure to gauge marketing success.

KW - Authenticity

KW - Branding

KW - Consumer satisfaction

KW - Generation Y

UR - http://www.scopus.com/inward/record.url?scp=84868679556&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84868679556&partnerID=8YFLogxK

U2 - 10.3727/108354210X12904412050134

DO - 10.3727/108354210X12904412050134

M3 - Article

AN - SCOPUS:84868679556

VL - 15

SP - 735

EP - 740

JO - Tourism Analysis

JF - Tourism Analysis

SN - 1083-5423

IS - 6

ER -