| Original language | English |
|---|---|
| Pages (from-to) | 1-8 |
| Journal | Journal of Comsumer Behaviour |
| Volume | 10 |
| State | Published - 2011 |
Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach
R. J. Branaghan, E. A. Hildebrand
Research output: Contribution to journal › Article › peer-review
41
Scopus
citations