Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach

R. J. Branaghan, E. A. Hildebrand

    Research output: Contribution to journalArticle

    25 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1-8
    JournalJournal of Comsumer Behaviour
    Volume10
    StatePublished - 2011

    Cite this

    Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. / Branaghan, R. J.; Hildebrand, E. A.

    In: Journal of Comsumer Behaviour, Vol. 10, 2011, p. 1-8.

    Research output: Contribution to journalArticle

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    AU - Branaghan, R. J.

    AU - Hildebrand, E. A.

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