Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach

R. J. Branaghan, E. A. Hildebrand

    Research output: Contribution to journal › Article

    26 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1-8
    JournalJournal of Comsumer Behaviour
    Volume10
    StatePublished - 2011

    Cite this

    Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. / Branaghan, R. J.; Hildebrand, E. A.

    In: Journal of Comsumer Behaviour, Vol. 10, 2011, p. 1-8.

    Research output: Contribution to journal › Article

    Branaghan, RJ & Hildebrand, EA 2011, 'Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach', Journal of Comsumer Behaviour, vol. 10, pp. 1-8.
    Branaghan RJ, Hildebrand EA. Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. Journal of Comsumer Behaviour. 2011;10:1-8.
    Branaghan, R. J. ; Hildebrand, E. A. / Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. In: Journal of Comsumer Behaviour. 2011 ; Vol. 10. pp. 1-8.
    @article{0dfa35c944b44fcb97096e0f0ea87e56,
    title = "Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach",
    author = "Branaghan, {R. J.} and Hildebrand, {E. A.}",
    year = "2011",
    language = "English",
    volume = "10",
    pages = "1--8",
    journal = "Journal of Comsumer Behaviour",

    }

    TY - JOUR

    T1 - Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach

    AU - Branaghan, R. J.

    AU - Hildebrand, E. A.

    PY - 2011

    Y1 - 2011

    M3 - Article

    VL - 10

    SP - 1

    EP - 8

    JO - Journal of Comsumer Behaviour

    JF - Journal of Comsumer Behaviour

    ER -