Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach

R. J. Branaghan, E. A. Hildebrand

    Research output: Contribution to journalArticlepeer-review

    29 Scopus citations
    Original languageEnglish
    Pages (from-to)1-8
    JournalJournal of Comsumer Behaviour
    Volume10
    StatePublished - 2011

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