Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach

R. J. Branaghan, E. A. Hildebrand

    Research output: Contribution to journal › Article

    25 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1-8
    JournalJournal of Comsumer Behaviour
    Volume10
    StatePublished - 2011

    Cite this

    Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. / Branaghan, R. J.; Hildebrand, E. A.

    In: Journal of Comsumer Behaviour, Vol. 10, 2011, p. 1-8.

    Research output: Contribution to journal › Article

    Branaghan, RJ & Hildebrand, EA 2011, 'Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach', Journal of Comsumer Behaviour, vol. 10, pp. 1-8.
    Branaghan RJ, Hildebrand EA. Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. Journal of Comsumer Behaviour. 2011;10:1-8.
    Branaghan, R. J. ; Hildebrand, E. A. / Brand Personality, Self congruity, and Preference: A Knowledge Structures Approach. In: Journal of Comsumer Behaviour. 2011 ; Vol. 10. pp. 1-8.
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