Original language | English (US) |
---|---|
Journal | International Marketing Review |
Volume | 10 |
Issue number | 5 |
DOIs | |
State | Published - May 1993 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Journal | International Marketing Review |
Volume | 10 |
Issue number | 5 |
DOIs | |
State | Published - May 1993 |
Externally published | Yes |