Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

Research output: Contribution to journalArticle

101 Scopus citations
Original languageEnglish (US)
JournalInternational Marketing Review
Volume10
Issue number5
DOIs
StatePublished - May 1993
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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