Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

Research output: Contribution to journalArticle

99 Citations (Scopus)
Original languageEnglish (US)
JournalInternational Marketing Review
Volume10
Issue number5
DOIs
StatePublished - 1993
Externally publishedYes

Fingerprint

Brand names
Hungary
Poland
Emerging market economies
Country of origin effects
Russia

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

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title = "Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary",
author = "Richard Ettenson",
year = "1993",
doi = "10.1108/02651339310050057",
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